Creative Director + Designer
Digital + Traditional
Creative Director + Designer
Creative Director + Designer
The MBA Tribe
The MBA Tribe
Simon Business School
2023 –
2023 –
Insight
Simon Business School has unique marketing goals to attract a precise niche of qualified student leads needed for their specialized STEM Masters programs—about 130 of the highest quality candidates one can find in the world. Some Poets and some Quants as they're affectionately called in B-School circles. This ongoing project's goal is to speak directly to the MBA seeker looking for their tribe. We create social proof to evoke a sense of aspiration, connection and belonging within the MBA seeker.
Working collaboratively with our Admissions team, I engaged the right studio, helped produce schedules, logistics, and talent. Ongoing campaigns are executed, with both print and digital creative. From landing pages to direct mailers and campus environmental banners, creative direction is focused on showcasing personal, cultural and academic diversity—thereby amplifying Simon's brand and rankings.
Deliverables
90+ student stories
Creative Direction
Shoot Production
Digital Ad Creative
Social Media
Print
Environmental
Assets for Media Placements
Industry
Higher Ed
Year
2019 – ongoing
Client
My Role
From photoshoot organization, production and art direction, to the execution of assiciated viewbooks, environmental banners, direct mail, email campaigns, website and other digital campaigns. This approach to storytelling the MBA cohort story was so successful that a similar approach for other programs was requested and later, delivered.
Team
Art Direction + Design: Tanya Jessica Copywriting: Allison Zimmer Photography: Matt Calabrese, Calabrese Studios Talent: Simon Full-Time MBA + MS students
Insight
Insight
Simon Business School has unique marketing goals to attract a precise niche of qualified student leads needed for their specialized STEM Masters programs—about 130 of the highest quality candidates one can find in the world. Some Poets and some Quants as they're affectionately called in B-School circles. This ongoing project's goal is to speak directly to the MBA seeker looking for their tribe. We create social proof to evoke a sense of aspiration, connection and belonging within the MBA seeker.
Working collaboratively with our Admissions team, I engaged the right studio, helped produce schedules, logistics, and talent. Ongoing campaigns are executed, with both print and digital creative. From landing pages to direct mailers and campus environmental banners, creative direction is focused on showcasing personal, cultural and academic diversity—thereby amplifying Simon's brand and rankings.
My Role
From photoshoot organization, production and art direction, to the execution of assiciated viewbooks, environmental banners, direct mail, email campaigns, website and other digital campaigns. This approach to storytelling the MBA cohort story was so successful that a similar approach for other programs was requested and later, delivered.
From photoshoot organization, production and art direction, to the execution of assiciated viewbooks, environmental banners, direct mail, email campaigns, website and other digital campaigns. This approach to storytelling the MBA cohort story was so successful that a similar approach for other programs was requested and later, delivered.
Deliverables
Deliverables
90+ student stories
Creative Direction
Shoot Production
Digital Ad Creative
Social Media
Print
Environmental
Assets for Media Placements
Industry
Industry
Higher Ed
Higher Ed
