The MBA Tribe

Simon Business School has unique marketing goals to attract a precise niche of qualified student leads needed for their specialized STEM Masters programs—about 130 of the highest quality candidates one can find in the world. Some Poets and some Quants as they're affectionately called in B-School circles. This ongoing project's goal is to speak directly to the MBA seeker looking for their tribe. We create social proof to evoke a sense of aspiration, connection and belonging within the MBA seeker.

Working collaboratively with our Admissions team, I engaged the right studio, helped produce schedules, logistics, and talent. Ongoing campaigns are executed, with both print and digital creative. From landing pages to direct mailers and campus environmental banners, creative direction is focused on showcasing personal, cultural and academic diversity—thereby amplifying Simon's brand and rankings.