My colleagues say it best. Thanks Alex.

"One of the projects that Tanya and I worked the most closely on together was the rebranding of Simon Business School at the University of Rochester and the associated launch of a new website for the organization. On both of these fronts, Tanya's approach and input early-on served as the foundation for the success for the entire scope of work––which was significant. This involved using market research, student/client feedback, UX studies, and digital best practices to establish rules, style guides, development guides, and the overarching framework for the Simon brand and new website. Tanya's approachability, skill-set, and creative expertise made it easy for us to work together on such a large-scale initiative––and were a huge factor in the ultimate success of the rebrand and subsequent accomplishments of Simon Business School."
– Alex Shipman, Digital Media Director, Simon Business School