Creative Director + Designer
Digital + Traditional
Creative Director + Designer
Creative Director + Designer
Auxiliary Brand Refresh
Auxiliary Brand Refresh
Auxiliary Magazine
2022
2022
Insight
Auxiliary Magazine is an indie music, fashion and lifestyle magazine focused on subculture. I identified key areas that needed improvement which set the foundation for my work and resulted in a new masthead and editorial layout system. Elements were re-designed to help photography take center stage. Gritty typography was developed to mirror content. A system of typefaces signals the various voices within the magazine. For example, the Editor in Chief's voice is visualized in Source Serif, while the band interview roll call is in Ingram Mono and so on. Sophisticated grid systems improved information hierarchy.
Refreshing the magazine's image realigned the brand with an evolving market. We created a comprehensive plan that includes decisions on design, content, tone, and messaging.
Deliverables
Storyboarding
Creative Direction
Masthead / Logo
Editorial Layout System
Photo Retouching
Layout Design, 4 issues
Website Consultation
Industry
Independent Publishing
Year
2021 – 2022
Client
My Role
In collaboration with the Editor in Chief, I updated the visual identity, thematic approaches, and the design of multiple 70- to 80-page issues. Executing on a year's worth of publications allowed me to demonstrate the brand in action. I was also able to streamline some operational processes. Proofing and feedback reviews were simplified for the team by transitioning them to industry-standard Adobe workflows.
Team
Editor in Chief: Jennifer Link Kieffer Art Direction, Editorial Design: Tanya Jessica Photography: Various
Insight
Insight
Auxiliary Magazine is an indie music, fashion and lifestyle magazine focused on subculture. I identified key areas that needed improvement which set the foundation for my work and resulted in a new masthead and editorial layout system. Elements were re-designed to help photography take center stage. Gritty typography was developed to mirror content. A system of typefaces signals the various voices within the magazine. For example, the Editor in Chief's voice is visualized in Source Serif, while the band interview roll call is in Ingram Mono and so on. Sophisticated grid systems improved information hierarchy.
Refreshing the magazine's image realigned the brand with an evolving market. We created a comprehensive plan that includes decisions on design, content, tone, and messaging.
My Role
In collaboration with the Editor in Chief, I updated the visual identity, thematic approaches, and the design of multiple 70- to 80-page issues. Executing on a year's worth of publications allowed me to demonstrate the brand in action. I was also able to streamline some operational processes. Proofing and feedback reviews were simplified for the team by transitioning them to industry-standard Adobe workflows.
In collaboration with the Editor in Chief, I updated the visual identity, thematic approaches, and the design of multiple 70- to 80-page issues. Executing on a year's worth of publications allowed me to demonstrate the brand in action. I was also able to streamline some operational processes. Proofing and feedback reviews were simplified for the team by transitioning them to industry-standard Adobe workflows.
Deliverables
Deliverables
Storyboarding
Creative Direction
Masthead / Logo
Editorial Layout System
Photo Retouching
Layout Design, 4 issues
Website Consultation
Industry
Industry
Independent Publishing
Independent Publishing
